1231-11 Sales and Marketing Manager
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Specialisations
Advertising Manager
Market Research Manager
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Skill Level
The entry requirement for this
occupation is a bachelor degree or
higher qualification or at least 5
years relevant experience. In some
instances relevant experience is
required in addition to the formal
qualification.
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Job Description & Tasks
Plans and directs the sales and
marketing activities of an
organisation.
- sets sales and marketing policy
in consultation with other
managers
- plans sales and marketing
operations including market
research, advertising, promotion,
distribution, pricing and selling
- organises and controls sales
activities by setting product mix,
geographical sales areas and
customer service standards
- directs merchandising methods
and distribution policy by
coordinating the work of
salespersons or organising agents
and distributors
- controls sales methods and
arrangements by setting prices and
credit arrangements
- monitors customer service,
invoicing, payments and
administration costs
- plans research work and
monitoring of sales and marketing
activity to produce reports, give
recommendations and formulate
changes
- directs the development of
initiatives such as new products,
new marketing techniques, new
advertising campaigns, incentive
bonus schemes and the dropping of
unprofitable products
- may control related activities
such as distribution and transport
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Assessing Authority:
Australian Institute of Management
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This occupation is included in the
following occupation lists;
Skilled Occupations List (SQL)
This occupation is on the Skilled
Occupations List and can be applied
for under the Skilled Migration
Programme.
Migration Occupations in Demand
List (MODL)
This occupation is not
on the Migration Occupations in Demand
List and is not
eligible for MODL points.
Skilled Regional Sponsored (SRS)
This visa allows you to be
sponsored by a relative living in a
Designated Area or to be nominated by
a State or Territory government. To
apply for nomination by a
State/Territory your occupation must
in demand in that particular
government.
Please note that many occupations
in demand by a State or Territory are
required to have a specialisation and
not all specialisations are detailed
in the lists. You can check for
further information through CMS or
directly through the State or
Territory.
This occupation is in demand in;
Temporary Business Sponsorship (457)
This occupation is on the approved
list of occupations for temporary
business sponsorship and may be
sponsored for a 457 visa.
Employer Nomination Scheme (ENS)
This occupation is on the approved
list of occupations for the Employer
Nomination Scheme and may be nominated by a company under the ENS.
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