1231-11 Sales and Marketing Manager

Points 60

Specialisations

Advertising Manager
Market Research Manager

 

Skill Level

The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

 

Job Description & Tasks

Plans and directs the sales and marketing activities of an organisation.

  • sets sales and marketing policy in consultation with other managers
  • plans sales and marketing operations including market research, advertising, promotion, distribution, pricing and selling
  • organises and controls sales activities by setting product mix, geographical sales areas and customer service standards
  • directs merchandising methods and distribution policy by coordinating the work of salespersons or organising agents and distributors
  • controls sales methods and arrangements by setting prices and credit arrangements
  • monitors customer service, invoicing, payments and administration costs
  • plans research work and monitoring of sales and marketing activity to produce reports, give recommendations and formulate changes
  • directs the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products
  • may control related activities such as distribution and transport
Assessing Authority: Australian Institute of Management

 

This occupation is included in the following occupation lists;

Skilled Occupations List (SQL)

This occupation is on the Skilled Occupations List and can be applied for under the Skilled Migration Programme.

Migration Occupations in Demand List (MODL)

This occupation is not on the Migration Occupations in Demand List and is not eligible for MODL points.

Skilled Regional Sponsored (SRS)

This visa allows you to be sponsored by a relative living in a Designated Area or to be nominated by a State or Territory government. To apply for nomination by a State/Territory your occupation must in demand in that particular government.

Please note that many occupations in demand by a State or Territory are required to have a specialisation and not all specialisations are detailed in the lists. You can check for further information through CMS or directly through the State or Territory.

This occupation is in demand in;

Temporary Business Sponsorship (457)

This occupation is on the approved list of occupations for temporary business sponsorship and may be sponsored for a 457 visa.

Employer Nomination Scheme (ENS)

This occupation is on the approved list of occupations for the Employer Nomination Scheme and may be nominated by a company under the ENS.

This information has been reproduced with permission from the Australian Bureau of Statistics, The original source can be found at: 1220.0 - ASCO - Australian Standard Classification of Occupations, Second Edition, 1997