2221-11 Public Relations Officer

Points 50

Specialisations

Press Officer
Promotions Officer

 

Skill Level

The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

 

Job Description & Tasks

Plans, develops, coordinates and implements programs of information dissemination to create an understanding and a favourable view of an organisation, its products, services and role in the community.

  • plans and organises publicity campaigns and assigns tasks to researchers and publicity writers
  • prepares and controls the issue of news and press releases
  • commissions and obtains photographs and other illustrative material
  • appraises and revises material submitted by publicity writers, photographers, illustrators and others
  • selects written material, photographs and illustrations to create favourable publicity
  • undertakes and commissions public opinion research, analyses the findings and plans public relations campaigns
  • organises special exhibitions, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • represents organisations and arranges executive interviews with publicity media
  • attends business, social and other functions to promote the organisation
  • advises executives on the public relations implications of their policies, programs and practices
  • may coordinate and oversee the preparation of staff magazines and other internal communications
Assessing Authority: VETASSESS

 

This occupation is included in the following occupation lists;

Skilled Occupations List (SQL)

This occupation is on the Skilled Occupations List and can be applied for under the Skilled Migration Programme.

Migration Occupations in Demand List (MODL)

This occupation is not on the Migration Occupations in Demand List and is not eligible for MODL points.

Skilled Regional Sponsored (SRS)

This visa allows you to be sponsored by a relative living in a Designated Area or to be nominated by a State or Territory government. To apply for nomination by a State/Territory your occupation must in demand in that particular government.

Please note that many occupations in demand by a State or Territory are required to have a specialisation and not all specialisations are detailed in the lists. You can check for further information through CMS or directly through the State or Territory.

This occupation is in demand in;

Temporary Business Sponsorship (457)

This occupation is on the approved list of occupations for temporary business sponsorship and may be sponsored for a 457 visa.

Employer Nomination Scheme (ENS)

This occupation is on the approved list of occupations for the Employer Nomination Scheme and may be nominated by a company under the ENS.